Design Principles

According to Lisa Graham of Basic of Design book:

Emphasis, Contrast, Balance, Alignment, Repetition, Flow

 

According to Robin William of The non-designers design book:

Contrast, Repetition, Alignment, Proximity

Texture, line, color, shape, space, typography, scale

Designed Principles for artist:

Balance, Gradation, Repetition, Contrast, Harmony, Dominance, Unity,

 

According to ACA certification prep basics the design principles are:

emphasis, symmetry, contrast, movement, color theory, rule of thirds, balance, white space, proximity, unity, alignment, &repetition

 

According to ACA certification prep basics the design elements are:

Lines, shapes, and texture

Design principles list:

emphasis, contrast, balance, alignment, repetition, flow, proximity, gradation, harmony, dominance, unity, symmetry, movement, color theory, rule of thirds, &white space.

Design elements list:

texture, line, color, shape, space, typography, scale, &texture

Definitions: 

Emphasis: Making a specific element stand out. Used by achieving color, size, location, or shapes.

• making it bigger, boldest, &brightest.
• stetting type in bold or italic or both.
• adding a special visual effect to the element
• placing he element in a shape that is different from the other graphics or text on the page.
• adding a border to the shape around the element.
• using a contrast color
• surrounding the element with lots of white space.
• adding a drop shadow.
• tilting it at an angle when other elements are horizontal.

Contrast: Comparing and creating differences.

• placing very small elements on the page with very large elements, such as small type with large type or small images with large images.
• all capital letters next to all lowercase letters
• thick type or lines with thin type or lines.
• warm colors with cool colors.
• vertical columns of text broken by intruding strong horizontal elements.
• black type and light gray type.

Balance: The page is laid out in a planned and coherent visual pattern. Visual elements are not out of proportion or heavy in one area.

• using black shapes, solid backgrounds, or rectangles with white type reverse out.
• try thick rule lines in gray, thin rules lines in black.
• use gradations from white to black in rule lines, in type, in shapes, in the background.
• try photographs and illustrations with a wide range of gray tones.
• use plenty of white spaces.

Alignment: The space of text and graphics in relation to one another of margins on a page.

 

Repetition: Repeating an element to create visual consistency.

Flow: The visual and verbal path of movement that a viewers eye follows through a page or sequence of pages.  

Proximity: The closeness of distance from text and graphics. 

 

Movement: Directing the eye in a certain direction. 

Pattern: A repeated decorative design. 

Rhythm: A strong regular, repeated pattern of movement or sound. 

Variety: The quality or state of bing different or diverse. 

Unity: Creating a feeling of wholeness. 

Symmetry: When the composition of the text and graphics is evenly distributed around a center point.  

Color theory: The idea that colors can affect human thoughts and emotions. 

Rule of thirds: The theory that the most interesting components of a composition, like a web page, is found off-center. 

White space: Areas of the page that do not have text or graphics.